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Vendor pricing
ActiveCampaign pricing 2026
This page covers ActiveCampaign's published prices, free plan limits and the catches, using StackScope's email marketing software report, last verified October 2026.
ActiveCampaign has no free plan, only a 14-day trial capped at 100 contacts. Starter is $39/month at 2,500 contacts, Plus is $95/month at 2,500 contacts and Pro is $375/month at 10,000 contacts, all as annual-equivalent rates from the vendor's contact-based calculator; a consistent public month-to-month figure isn't posted at every contact level. The main catch is that public pricing is now built around annual billing and a contact-count selector rather than a flat monthly rate. Starter's automation actions are capped at 5 per automation, which pushes serious users to Plus. Automation depth is consistently the most praised feature, including branching, multi-step workflows that most competitors reserve for pricier tiers.
| Tool | Free plan | Entry | Mid | Highest | Aggregated sentiment |
|---|---|---|---|---|---|
| ActiveCampaign Best value (paid) | No free plan14-day trial only, capped at 100 contacts | $39/moStarter · 2,500 contacts · annual-equivalent rate from vendor's contact-based calculator — a consistent public month-to-month figure isn't posted at every contact level | $95/moPlus · 2,500 contacts · annual-equivalent rate, same caveat | $375/moPro · 10,000 contacts · annual-equivalent rate, same caveat | Catch: public pricing is now built around annual billing and a contact-count selector, not a flat monthly rate. Automation depth is consistently the most praised feature — branching, multi-step workflows most competitors reserve for pricier tiers. Starter's automation actions are capped at 5 per automation, pushing serious users to Plus quickly. Add-ons (CRM pipelines, SMS, custom reporting) sit outside the sticker price and can add 30%+ to the real bill. |
Figures are aggregated from vendor pricing pages and independent third-party pricing research as of October 2026 and reflect published list prices. See the full Email Marketing Software report for every tool side by side, with complete footnotes and flagged source conflicts. Confirm current pricing directly with the vendor before purchasing. This is not a recommendation to buy any specific product.
Sources checked
FAQ
Common questions
How much does ActiveCampaign cost?
Starter is $39/month and Plus is $95/month at 2,500 contacts, and Pro is $375/month at 10,000 contacts, all as annual-equivalent rates.
Does ActiveCampaign have a free plan?
No. There is a 14-day trial capped at 100 contacts.
What is limited on ActiveCampaign's Starter plan?
Automation actions are capped at 5 per automation, which pushes serious users to Plus.