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Design & prototyping tools — full comparison
Click any column header to re-sort. All four are shown on their cheapest paid tier at the same three editor counts — 1 / 5 / 20 — where that tier actually scales that far. Canva Pro is a one-person plan and doesn't scale to teams at all; its real team tier (Business) is shown as a separate benchmark row rather than forced into Pro's own price.
Figma vs. Canva pricing serve different jobs more than they compete directly — Figma's $16/month Professional seat is built for interface design and prototyping, while Canva's $12/month Pro is built for marketing graphics and templates. The more useful comparison for teams is Canva Pro vs. Business: Pro tops out as a one-person plan no matter how much you pay, while Business (the real team tier) runs $250/year per person — a jump worth knowing before budgeting for a team rollout. For the cheapest design tool for a small team with genuine multi-editor scaling, Sketch wins at $60/month for 5 editors (annual billing), though it's Mac-only with no free plan at all.
| Tool | Free plan | Paid-tier capacity constraint | 1 editor | 5 editors | 20 editors | Aggregated sentiment |
|---|---|---|---|---|---|---|
| Figma | Yes — ongoing[VENDOR] Editor cap not cleanly specified; unlimited free Viewers. 3 team files; unlimited personal drafts; 30-day version history; 500 AI credits/month. Missing: unlimited team files, advanced collaboration/admin | Unlimited files and folders on Professional.No paid-tier file cap identified | $16/mo annual[VENDOR] Professional Full seat · $20/mo billed monthly | $80/mo annual[DERIVED — VENDOR] Professional Full seat · $100/mo billed monthly | $320/mo annual[DERIVED — VENDOR] Professional Full seat · $400/mo billed monthly | PRAISE: real-time collaboration — simultaneous editing and cloud-based teamwork are the most repeated theme. CATCH: seat-role complexity — Full, Dev, Collab, and View seats have materially different capabilities and prices ($3–$90 depending on plan and role); collaborators who need actual design editing require a pricier Full seat, and upgrading someone's access silently upgrades their cost. AI: AI credits now vary by plan — Starter 500/month, Professional 3,000/month per Full seat, Organization 3,500, Enterprise 4,250; Figma changed these add-on package quantities on August 25, 2026 while keeping published add-on prices unchanged ($150 pay-as-you-go or $120 subscription per 5,000 credits, scaling to $300/$240 per 10,000). |
| Framer | Yes — ongoingUp to 3 editors on a workspace with no active subscription. 10 CMS collections, 1,000 pages, 5MB uploads, 1 free locale, 1GB bandwidth. Missing: custom domain, production publishing | 30 pages, 2 CMS collections, 1,000 CMS items, 50GB bandwidth on Basic.Framer prompts an upgrade at most limits; bandwidth can run over for one month before upgrade pressure kicks in | $10/mo annualBasic · $15/mo billed monthly. First editor included in the base site fee | $90/mo annual[DERIVED — VENDOR] Basic · $95/mo monthly. First editor is included free; each additional Full Editor is $20/mo: $10 + 4 × $20 = $90 (annual), $15 + 4 × $20 = $95 (monthly). Not a headline price Framer states directly — this report's arithmetic from Framer's own pricing rules | $390/mo annual[DERIVED — VENDOR] Basic · $395/mo monthly: $10 + 19 × $20 = $390 (annual), $15 + 19 × $20 = $395 (monthly) | PRAISE: a fast design-to-live-site workflow and an intuitive interface. CATCH: site + seat + usage pricing — the $10 headline price doesn't represent full multi-editor team cost, since additional Full Editors run $20/month each (content editors run $10/month) on top of the base site fee. AI: Free gets a one-time 500-credit allowance; Basic includes 1,000 credits/month, Pro 3,000/month — credits reset monthly and don't roll over. Current vendor material doesn't expose a reliable dollar price for the add-on top-up. |
| Sketch | No — 30-day trial onlyNo permanent free editing plan. Viewers are free and unlimited even without a subscription | 50GB storage per Editor, 1 Workspace, unlimited documents on Standard.No clean public overage fee or consequence identified for exceeding storage | $12/mo annual[VENDOR] Standard · $14/mo billed monthly | $60/mo annual[DERIVED — VENDOR] Standard · $70/mo billed monthly | $240/mo annual[DERIVED — VENDOR] Standard · $280/mo billed monthly | PRAISE: a clean, Mac-native interface and design-system workflow. CATCH: the macOS/editor limitation — full editing requires the Mac app, a real platform constraint for mixed-OS teams (though a one-time Mac-only perpetual license is also available as an alternative to the subscription). AI: no separately priced current AI add-on found in Sketch's vendor pricing or documentation. |
| Canva | Yes — ongoingFree is a one-person plan. 5GB storage; limited AI allowance (up to 200 Standard or 20 Premium AI uses in the source used). Missing: premium content/tools, higher AI/storage allowances | 100GB storage on Pro; Pro remains one-person only.No separately published Pro storage-overage price identified. Canva Teams is no longer available for new sign-ups or upgrades — existing Teams customers stay on their prior arrangement | $12/mo annual[VENDOR] Pro · $144/year billed annually, $18/mo billed monthly [3P — corroborated]. Some older third-party pages still show a stale $180/year figure — not current | N/A — Pro is one-person only[VENDOR] Team benchmark: Canva Business, $250/year per person billed annually ($20.83/mo annual-equivalent), $25/mo billed monthly [3P — corroborated]. [DERIVED — VENDOR] At 5 people: $1,250/year ($104.17/mo annual-equivalent), $125/mo monthly | N/A — Pro is one-person only[DERIVED — VENDOR] Canva Business at 20 people: $5,000/year ($416.67/mo annual-equivalent), $500/mo monthly | PRAISE: ease of use and an unusually large template/content library. CATCH: premium features and content are gated — major advanced tools and premium assets require paid access, and Pro itself stays a one-person plan regardless of how much you pay, so any real team needs Business, which now runs well above the roughly $20/person figure in earlier reports. AI: included with paid plans; "AI Pass" is a separate paid recurring add-on, but current vendor material doesn't expose a reliable dollar price for it. |
Figures are aggregated from vendor pricing pages and independent third-party pricing research as of October 2026, and reflect published list prices at three fixed editor counts (1 / 5 / 20) on each vendor's cheapest paid tier — actual cost depends on add-ons and negotiated terms. Figma's Organization ($55/seat/mo) and Enterprise ($90/seat/mo) tiers are billed annually only, with no monthly option — only Professional offers monthly billing; Capterra's current listing shows a much lower $5/user/month figure for Figma that conflicts with Figma's own current pricing and appears stale — this report retains the vendor figure. Sketch's Capterra listing currently shows a lower $9/user/month starting figure and older "Business" plan terminology; G2's current listing matches the vendor figures used here, so the Capterra figure is flagged as stale rather than substituted. Canva's current vendor page posts $144/year ($12/mo annual-equivalent, $18/mo monthly, third-party corroborated) for Pro — some third-party pages still show a stale $180/year figure, flagged rather than used. Canva Business has moved from the roughly $20/person figure used in earlier reports to a current vendor-posted $250/year per person ($25/mo monthly, third-party corroborated). Confirm current pricing directly with each vendor before purchasing. This is not a recommendation to buy any specific product.
Source labels used in this table: [VENDOR] — a number or claim stated directly by the vendor. [DERIVED — VENDOR] — arithmetic this report calculated from the vendor's own stated pricing rules (e.g. base fee + per-seat overage), not a headline price the vendor states outright. [3P — Name] — a third-party source, named directly. [3P — corroborated] — a figure the vendor page didn't directly expose (e.g. a monthly rate behind a billing toggle) that a current third-party source confirms.
Named tiers: Figma: Starter / Professional / Organization ($55/Full seat/mo) / Enterprise ($90/Full seat/mo, annual; Contact Sales also offered). Framer: Free / Basic / Pro / Enterprise (Contact Sales). Sketch: Standard / Professional / Enterprise & Private Cloud (Contact Sales for Private Cloud) — a third-party pricing guide cites a 25-editor Enterprise minimum, but that is a third-party/contract item, not vendor-confirmed. Canva: Free / Pro / Business / Enterprise (Contact Sales).
Cheapest at each size: Framer wins the one-editor headline price at $10/mo annual; Sketch wins the multi-editor entry-tier comparison at $60/mo (5 editors) and $240/mo (20 editors), both billed annually — cheapest among tools with genuine team scaling, though it's macOS-only with no free plan at all. At 5 editors, Framer's derived Basic cost is $90/mo and Canva Business is now ~$104/mo annual-equivalent ($125/mo on monthly billing); at 20 editors, Framer is $390/mo, Figma Professional is $320/mo, and Canva Business is ~$417/mo annual-equivalent ($500/mo monthly). Canva Pro cannot be ranked at 5/20 editors because it's an individual plan — its team-capable Business tier is shown separately in this table.
Sources checked
FAQ
Common questions
Can Canva Pro be used by a team?
No — Canva Pro is a one-person plan regardless of how much you pay. For real team use, you need Canva Business, which currently costs $250/year per person billed annually ($25/month on monthly billing) — well above the roughly $20/person figure often cited in older comparisons.
Does Figma have a free plan for teams?
Figma's free Starter plan is ongoing and includes unlimited free Viewer seats, but it's limited to 3 team files, 30-day version history, and 500 AI credits/month. Real multi-editor team work requires a paid Full seat on Professional ($16/month annual) or higher — and seat type matters: Full, Dev, Collab, and View seats have different capabilities and prices.
Which design tool is cheapest for a 5-person team?
Sketch is cheapest among tools with genuine team scaling at $60/month (5 editors, annual billing) — though it's macOS-only with no free plan. Framer's derived cost for 5 editors is $90/month, and Canva Business is roughly $104/month annual-equivalent for 5 people. Figma Professional runs $80/month for 5 Full seats.
Is Figma's AI included in the subscription price?
A monthly AI credit allowance is included — 500 credits/month on Starter, 3,000 on Professional per Full seat, 3,500 on Organization, 4,250 on Enterprise. Going beyond that allowance costs extra: $150 pay-as-you-go or $120 subscription per 5,000 additional credits, scaling to $300/$240 per 10,000.
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