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Klaviyo pricing 2026
Klaviyo bills on active profiles rather than contacts you email. This page covers its free plan, the published Email plan tiers, and what that billing model means, using StackScope's email marketing report, last verified October 2026.
The free plan covers 250 active profiles and 500 sends per month, is ongoing rather than a trial, and also includes a $5/month mobile-message allowance and a $5/month Composer AI allowance. The Email plan is $20/month at 500 profiles, $30/month at 1,000 profiles and $150/month at 10,000 profiles, billed monthly, with no annual-prepay discount on self-serve plans. The main catch is that Klaviyo bills on active profiles, not just people you actually email, so every contactable subscriber counts. Klaviyo is praised for deep, ecommerce-native segmentation and behavior-based personalization without a steep learning curve.
| Tool | Free plan | Entry | Mid | Highest | Aggregated sentiment |
|---|---|---|---|---|---|
| Klaviyo | 250 active profiles, 500 sends/moGenuinely ongoing, not a trial — also includes a $5/mo mobile-message allowance and a $5/mo Composer AI allowance | $20/moEmail plan · 500 profiles · billed monthly — no annual-prepay discount on self-serve plans | $30/moEmail plan · 1,000 profiles · billed monthly | $150/moEmail plan · 10,000 profiles · billed monthly | Catch: bills on "active profiles," not just people you actually email — every contactable subscriber counts. Praised for deep, ecommerce-native segmentation and behavior-based personalization without a steep learning curve. Composer AI now runs on an ongoing usage/credit system rather than a trial-credit model — the Free tier includes a $5/month Composer allowance, and usage on paid plans varies by task complexity rather than one flat per-credit price. |
Figures are aggregated from vendor pricing pages and independent third-party pricing research as of October 2026 and reflect published list prices. See the full Email Marketing Software report for every tool side by side, with complete footnotes and flagged source conflicts. Confirm current pricing directly with the vendor before purchasing. This is not a recommendation to buy any specific product.
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FAQ
Common questions
How much does Klaviyo cost?
The Email plan is $20/month at 500 profiles, $30/month at 1,000 profiles and $150/month at 10,000 profiles, billed monthly. There is no annual-prepay discount on self-serve plans.
Does Klaviyo have a free plan?
Yes: 250 active profiles and 500 sends per month, ongoing rather than a trial, plus a $5/month mobile-message allowance and a $5/month Composer AI allowance.
What are active profiles in Klaviyo?
Klaviyo bills on active profiles, not just people you actually email, so every contactable subscriber counts toward your tier.