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Mailchimp pricing 2026
Mailchimp prices by contact count, so the bill depends on list size. This page covers its free plan, the published Standard tiers, and the billing catches, using StackScope's email marketing report, last verified October 2026.
The free plan covers 250 contacts and 500 sends per month, with 1 seat and 1 audience. It caps sending at 250 per day, and sending pauses if you exceed it rather than triggering a charge. Standard is $17/month at 500 contacts ($20 billed monthly), $51/month at 2,500 contacts ($60 monthly) and $115/month at 10,000 contacts ($135 monthly); the vendor presents the 10,000-contact price as a first-year promotional rate for eligible businesses, not a guaranteed renewal rate. The main catch is that the bill scales fast with contact count and lower tiers cap automation, and G2 reviewers repeatedly flag "expensive" as a theme. Mailchimp is praised for a drag-and-drop builder that makes professional campaigns easy for non-technical users.
| Tool | Free plan | Entry | Mid | Highest | Aggregated sentiment |
|---|---|---|---|---|---|
| Mailchimp | 250 contacts, 500 sends/mo1 seat, 1 audience, 250 sends/day cap — sending pauses if you exceed it, doesn't trigger a charge | $17/moStandard · 500 contacts · $20/mo billed monthly | $51/moStandard · 2,500 contacts · $60/mo billed monthly | $115/moStandard · 10,000 contacts · $135/mo billed monthly — vendor currently presents this as a first-year promotional rate for eligible businesses, not a guaranteed renewal rate | Catch: the bill scales fast with contact count, and lower tiers cap automation. Praised for a drag-and-drop builder that makes professional campaigns easy even for non-technical users. G2 reviewers repeatedly flag "expensive" as a recurring theme. A real billing trap: Mailchimp bills for every contact in your audience — including unsubscribed ones — unless you manually archive them. Monthly send allowances are capped at a multiple of contact count (10× Essentials, 12× Standard, 15× Premium); exceeding them can trigger overage charges. |
Figures are aggregated from vendor pricing pages and independent third-party pricing research as of October 2026 and reflect published list prices. See the full Email Marketing Software report for every tool side by side, with complete footnotes and flagged source conflicts. Confirm current pricing directly with the vendor before purchasing. This is not a recommendation to buy any specific product.
Sources checked
FAQ
Common questions
How much does Mailchimp cost?
Standard is $17/month at 500 contacts, $51/month at 2,500 contacts and $115/month at 10,000 contacts, billed annually. Monthly billing is $20, $60 and $135. The 10,000-contact price is presented as a first-year promotional rate for eligible businesses.
Does Mailchimp have a free plan?
Yes: 250 contacts and 500 sends per month, with 1 seat and 1 audience. Sending is capped at 250 per day, and pauses if exceeded rather than triggering a charge.
Why does Mailchimp get expensive?
The bill scales quickly with contact count, and lower tiers cap automation. G2 reviewers repeatedly flag "expensive" as a recurring theme.