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HubSpot pricing 2026
HubSpot's CRM has an ongoing free plan, and its cheapest paid tier is Sales Hub Starter. This page covers what each costs, what the free plan leaves out, and where the bill grows, using StackScope's CRM report, last verified October 2026.
Sales Hub Starter is $20/month for 1 user, $100/month for 5 users and $400/month for 20 users, at the same standard rate whether billed annually or monthly. A $7/month promotional rate for new customers is currently active, but it is limited-time and not the standing price. The free plan covers 2 users and 1,000 contacts, plus up to 1,000,000 records on other standard objects, and is ongoing rather than a trial; it lacks advanced automation and workflows. The main catch is that advanced automation, reporting and customization sit above Starter, in Professional and Enterprise. Starter includes 500 AI credits, with additional credits at $0.010 each.
| Tool | Free plan | 1 user | 5 users | 20 users | Aggregated sentiment |
|---|---|---|---|---|---|
| HubSpot | 2 users, 1,000 contacts+ up to 1,000,000 records on other standard objects — genuinely ongoing, not a trial. Missing: advanced automation/workflows | $20/moSales Hub Starter · standard rate, same whether billed annually or monthly. A $7/mo promotional rate for new customers is currently active (limited-time) — not the standing price | $100/moSales Hub Starter · standard rate ($35/mo under the currently active new-customer promotion) | $400/moSales Hub Starter · standard rate ($140/mo under the currently active new-customer promotion) | Catch: costs climb once you need advanced automation, reporting, or customization — those sit above Starter, gated to Professional/Enterprise. Praised for ease of use and an intuitive interface. Starter includes 500 AI credits; more run $0.010 each, or $9 per 1,000 billed annually — heavier AI use (Prospecting Agent, Data Agent) burns through the included allotment fast. |
Figures are aggregated from vendor pricing pages and independent third-party pricing research as of October 2026 and reflect published list prices. See the full CRM Software report for every tool side by side, with complete footnotes and flagged source conflicts. Confirm current pricing directly with the vendor before purchasing. This is not a recommendation to buy any specific product.
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FAQ
Common questions
How much does HubSpot CRM cost per user?
Sales Hub Starter, the cheapest paid tier, is $20/month for 1 user, $100/month for 5 users and $400/month for 20 users at the standard rate, the same whether billed annually or monthly. A $7/month new-customer promotional rate is currently active but limited-time.
Is HubSpot's CRM really free?
Yes. The free plan supports 2 users and 1,000 contacts, plus up to 1,000,000 records on other standard objects, and it is an ongoing plan, not a trial. It is missing advanced automation and workflows, which require a paid tier.
Does HubSpot charge extra for AI?
Starter includes 500 AI credits, and additional credits cost $0.010 each. Heavier AI use, such as the Prospecting Agent and Data Agent, can use up the included allowance quickly.