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Pipedrive vs HubSpot pricing
Pipedrive and HubSpot are both popular with small sales teams, and their entry prices sit close together. This page compares their free plans, per-user prices on annual and monthly billing, and automation limits, using StackScope's CRM report, last verified October 2026.
The cheaper vendor depends on how you pay. On annual billing Pipedrive Lite is cheaper at every size measured: $14 vs. $20 per user for 1 user, $70 vs. $100 for 5 users and $280 vs. $400 for 20 users. On monthly billing the order flips, because Pipedrive Lite is $24, $120 and $480 while HubSpot Sales Hub Starter stays at $20, $100 and $400 whether billed annually or monthly. HubSpot also has an ongoing free plan for 2 users and 1,000 contacts, where Pipedrive offers only a 14-day trial. Pipedrive's Lite tier has no automations or sequences and no two-way email sync, which Growth adds.
| Tool | Free plan | 1 user | 5 users | 20 users | Aggregated sentiment |
|---|---|---|---|---|---|
| Pipedrive | No free plan14-day trial only, no permanent free edition | $14/mo annualLite · $24/mo billed monthly | $70/mo annualLite · $120/mo billed monthly | $280/mo annualLite · $480/mo billed monthly | Catch: automation and two-way email sync are deliberately withheld from Lite — no automations, no sequences at all; Growth adds both. Praised for ease of use and a clean visual pipeline. Lite now ships "with AI" — AI-generated reports and Sales Assistant are included; no separate mandatory AI-credit price was found on the current vendor pricing material. |
| HubSpot | 2 users, 1,000 contacts+ up to 1,000,000 records on other standard objects — genuinely ongoing, not a trial. Missing: advanced automation/workflows | $20/moSales Hub Starter · standard rate, same whether billed annually or monthly. A $7/mo promotional rate for new customers is currently active (limited-time) — not the standing price | $100/moSales Hub Starter · standard rate ($35/mo under the currently active new-customer promotion) | $400/moSales Hub Starter · standard rate ($140/mo under the currently active new-customer promotion) | Catch: costs climb once you need advanced automation, reporting, or customization — those sit above Starter, gated to Professional/Enterprise. Praised for ease of use and an intuitive interface. Starter includes 500 AI credits; more run $0.010 each, or $9 per 1,000 billed annually — heavier AI use (Prospecting Agent, Data Agent) burns through the included allotment fast. |
Figures are aggregated from vendor pricing pages and independent third-party pricing research as of October 2026 and reflect published list prices. This page shows two of the four tools in the full CRM Software report, which carries the complete footnotes and every source conflict we flagged. Confirm current pricing directly with each vendor before purchasing. This is not a recommendation to buy any specific product.
Sources checked
FAQ
Common questions
Is Pipedrive cheaper than HubSpot?
On annual billing, yes: Pipedrive Lite is $14, $70 and $280 per month for 1, 5 and 20 users, versus $20, $100 and $400 for HubSpot Sales Hub Starter. On monthly billing HubSpot is cheaper, because Pipedrive Lite is $24, $120 and $480 while HubSpot's standard rate is the same on either billing basis.
Do Pipedrive and HubSpot have free plans?
HubSpot does: an ongoing free plan for 2 users and 1,000 contacts. Pipedrive has no free plan, only a 14-day trial.
What is missing from Pipedrive's cheapest tier?
Automations, sequences and two-way email sync. Pipedrive's Growth tier adds both.
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See all four tools in the full CRM Software report →
Vendor pricing: Pipedrive pricing · HubSpot pricing