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Salesforce vs Zoho CRM pricing
Salesforce and Zoho CRM both have ongoing free plans and low-priced entry tiers. This page compares them using StackScope's CRM report, last verified October 2026.
Zoho CRM Standard is cheaper than Salesforce Starter Suite on either billing basis: $14, $70 and $280 per month for 1, 5 and 20 users on annual billing, or $20, $100 and $400 billed monthly, against $25, $125 and $500 for Salesforce, which is the same either way. Zoho's free plan covers 3 users and 5,000 total records, while Salesforce's covers 2 users. On AI, Salesforce Starter includes assistive AI (Employee Agent) at no extra charge, with Agentforce consumption sold separately at $500 per 100,000 Flex Credits or $2 per conversation, while Zoho includes up to 30 million hosted-LLM tokens per month and requires Professional or above for its Zia Agents.
| Tool | Free plan | 1 user | 5 users | 20 users | Aggregated sentiment |
|---|---|---|---|---|---|
| Salesforce | 2 usersOngoing Free Suite, not a trial — access requires logging in at least once every 60 days. Contact/record cap: sources disagree — vendor material cites a 2,000 lead/contact allocation for the Free Suite Marketing app elsewhere, but the current public docs don't expose one consistent number for the core CRM. Treat as unconfirmed. Missing: Standard Support (Free users get Agentforce Help instead) | $25/moStarter Suite · same price whether billed annually or monthly, per Salesforce's own pricing page | $125/moStarter Suite · same for annual/monthly | $500/moStarter Suite · same for annual/monthly | Catch: real complexity and a learning curve, with cost escalating as you add customization and premium capabilities. Praised for powerful automation, centralized data, and deep customization. Starter includes assistive AI (Employee Agent) at no extra charge; Agentforce consumption can be purchased separately — $500 per 100,000 Flex Credits, $2 per conversation, or a $5/user/month Agentforce User License — separate from Starter itself. |
| Zoho CRM | 3 users, 5,000 total records10 MB storage, 150 emails/day, 5 workflow automation rules, 7 native Zoho app integrations — genuinely ongoing, not a trial. Missing: advanced workflow automation, including scheduled workflow actions | $14/mo annualStandard · $20/mo billed monthly | $70/mo annualStandard · $100/mo billed monthly | $280/mo annualStandard · $400/mo billed monthly | Catch: the broad feature set creates its own learning curve — interface and configuration complexity grow with deeper customization and integrations. Praised for ease of use, customization, and overall breadth of functionality. Zia Agents require Professional+; Zoho includes up to 30 million hosted-LLM tokens/month at no extra platform fee (BYOK users pay their own LLM provider directly). |
Figures are aggregated from vendor pricing pages and independent third-party pricing research as of October 2026 and reflect published list prices. This page shows two of the four tools in the full CRM Software report, which carries the complete footnotes and every source conflict we flagged. Confirm current pricing directly with each vendor before purchasing. This is not a recommendation to buy any specific product.
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FAQ
Common questions
Is Zoho CRM cheaper than Salesforce?
Yes on both billing bases. Zoho CRM Standard is $14, $70 and $280 per month for 1, 5 and 20 users on annual billing ($20, $100 and $400 monthly), versus $25, $125 and $500 for Salesforce Starter Suite.
Which free plan is bigger?
Zoho's covers 3 users and 5,000 total records. Salesforce's covers 2 users.
How do Salesforce and Zoho price AI?
Salesforce Starter includes assistive AI at no extra charge, with Agentforce sold separately at $500 per 100,000 Flex Credits or $2 per conversation. Zoho includes up to 30 million hosted-LLM tokens per month, and Zia Agents require Professional or above.
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Vendor pricing: Salesforce pricing · Zoho CRM pricing