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Pipedrive vs Zoho CRM pricing
Pipedrive and Zoho CRM have identical annual entry prices, so the difference is in the free plan and monthly billing. This page uses StackScope's CRM report, last verified October 2026.
On annual billing the two are the same: $14, $70 and $280 per month for 1, 5 and 20 users. Billed monthly, Zoho CRM Standard is cheaper at $20, $100 and $400, against $24, $120 and $480 for Pipedrive Lite. Zoho also has an ongoing free plan for 3 users and 5,000 total records, including 5 workflow automation rules, while Pipedrive offers only a 14-day trial. Pipedrive's Lite tier has no automations or sequences, which Growth adds. Pipedrive is praised for ease of use and a clean visual pipeline, while Zoho's catch is a learning curve from its broad feature set.
| Tool | Free plan | 1 user | 5 users | 20 users | Aggregated sentiment |
|---|---|---|---|---|---|
| Pipedrive | No free plan14-day trial only, no permanent free edition | $14/mo annualLite · $24/mo billed monthly | $70/mo annualLite · $120/mo billed monthly | $280/mo annualLite · $480/mo billed monthly | Catch: automation and two-way email sync are deliberately withheld from Lite — no automations, no sequences at all; Growth adds both. Praised for ease of use and a clean visual pipeline. Lite now ships "with AI" — AI-generated reports and Sales Assistant are included; no separate mandatory AI-credit price was found on the current vendor pricing material. |
| Zoho CRM | 3 users, 5,000 total records10 MB storage, 150 emails/day, 5 workflow automation rules, 7 native Zoho app integrations — genuinely ongoing, not a trial. Missing: advanced workflow automation, including scheduled workflow actions | $14/mo annualStandard · $20/mo billed monthly | $70/mo annualStandard · $100/mo billed monthly | $280/mo annualStandard · $400/mo billed monthly | Catch: the broad feature set creates its own learning curve — interface and configuration complexity grow with deeper customization and integrations. Praised for ease of use, customization, and overall breadth of functionality. Zia Agents require Professional+; Zoho includes up to 30 million hosted-LLM tokens/month at no extra platform fee (BYOK users pay their own LLM provider directly). |
Figures are aggregated from vendor pricing pages and independent third-party pricing research as of October 2026 and reflect published list prices. This page shows two of the four tools in the full CRM Software report, which carries the complete footnotes and every source conflict we flagged. Confirm current pricing directly with each vendor before purchasing. This is not a recommendation to buy any specific product.
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Common questions
Is Pipedrive or Zoho CRM cheaper?
On annual billing they match at $14, $70 and $280 per month for 1, 5 and 20 users. Billed monthly, Zoho is cheaper at $20, $100 and $400 versus $24, $120 and $480 for Pipedrive.
Which has a free plan?
Zoho CRM: 3 users and 5,000 total records, with 5 workflow automation rules. Pipedrive has only a 14-day trial.
What are the main catches?
Pipedrive Lite has no automations or sequences. Zoho's broad feature set creates a learning curve as customization deepens.
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Vendor pricing: Pipedrive pricing · Zoho CRM pricing