HubSpot alternatives, 2026

HubSpot is one of four tools in StackScope's CRM report. The table below shows the other three, Salesforce, Pipedrive and Zoho CRM, using the same verified figures as the full report, last verified October 2026. Prices, free-plan limits and catches are shown as reported, with sources on each vendor's pricing page.

Compare directly: HubSpot vs Salesforce · HubSpot vs Pipedrive · HubSpot vs Zoho CRM

Vendor pricing: HubSpot: full HubSpot pricing · Salesforce pricing · Pipedrive pricing · Zoho CRM pricing

Tool	Free plan	1 user	5 users	20 users	Aggregated sentiment
Salesforce	2 usersOngoing Free Suite, not a trial — access requires logging in at least once every 60 days. Contact/record cap: sources disagree — vendor material cites a 2,000 lead/contact allocation for the Free Suite Marketing app elsewhere, but the current public docs don't expose one consistent number for the core CRM. Treat as unconfirmed. Missing: Standard Support (Free users get Agentforce Help instead)	$25/moStarter Suite · same price whether billed annually or monthly, per Salesforce's own pricing page	$125/moStarter Suite · same for annual/monthly	$500/moStarter Suite · same for annual/monthly	Catch: real complexity and a learning curve, with cost escalating as you add customization and premium capabilities. Praised for powerful automation, centralized data, and deep customization. Starter includes assistive AI (Employee Agent) at no extra charge; Agentforce consumption can be purchased separately — $500 per 100,000 Flex Credits, $2 per conversation, or a $5/user/month Agentforce User License — separate from Starter itself.
Pipedrive	No free plan14-day trial only, no permanent free edition	$14/mo annualLite · $24/mo billed monthly	$70/mo annualLite · $120/mo billed monthly	$280/mo annualLite · $480/mo billed monthly	Catch: automation and two-way email sync are deliberately withheld from Lite — no automations, no sequences at all; Growth adds both. Praised for ease of use and a clean visual pipeline. Lite now ships "with AI" — AI-generated reports and Sales Assistant are included; no separate mandatory AI-credit price was found on the current vendor pricing material.
Zoho CRM	3 users, 5,000 total records10 MB storage, 150 emails/day, 5 workflow automation rules, 7 native Zoho app integrations — genuinely ongoing, not a trial. Missing: advanced workflow automation, including scheduled workflow actions	$14/mo annualStandard · $20/mo billed monthly	$70/mo annualStandard · $100/mo billed monthly	$280/mo annualStandard · $400/mo billed monthly	Catch: the broad feature set creates its own learning curve — interface and configuration complexity grow with deeper customization and integrations. Praised for ease of use, customization, and overall breadth of functionality. Zia Agents require Professional+; Zoho includes up to 30 million hosted-LLM tokens/month at no extra platform fee (BYOK users pay their own LLM provider directly).

FAQ

Common questions

What are the main alternatives to HubSpot?

In StackScope's CRM report, the other tools compared are Salesforce, Pipedrive and Zoho CRM.

Where do these prices come from?

From each vendor's own pricing pages, cross-checked against independent sources and last verified October 2026. See the CRM report and each vendor's pricing page for the full source list.