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HubSpot vs Zoho CRM pricing
HubSpot and Zoho CRM both offer an ongoing free plan and a low-priced entry tier. This page compares them side by side using StackScope's CRM report, last verified October 2026.
On annual billing Zoho CRM Standard is cheaper: $14, $70 and $280 per month for 1, 5 and 20 users, against $20, $100 and $400 for HubSpot Sales Hub Starter. On monthly billing the two are identical, because Zoho Standard is $20, $100 and $400 billed monthly and HubSpot's standard rate is the same either way. HubSpot currently shows a new-customer promotion that brings 5 users to $35 per month, but it is limited-time and not the standing price. Zoho's free plan covers 3 users and 5,000 total records, while HubSpot's covers 2 users and 1,000 contacts. Zoho's catch is a learning curve from its broad feature set, and its Zia Agents require the Professional tier or above.
| Tool | Free plan | 1 user | 5 users | 20 users | Aggregated sentiment |
|---|---|---|---|---|---|
| HubSpot | 2 users, 1,000 contacts+ up to 1,000,000 records on other standard objects — genuinely ongoing, not a trial. Missing: advanced automation/workflows | $20/moSales Hub Starter · standard rate, same whether billed annually or monthly. A $7/mo promotional rate for new customers is currently active (limited-time) — not the standing price | $100/moSales Hub Starter · standard rate ($35/mo under the currently active new-customer promotion) | $400/moSales Hub Starter · standard rate ($140/mo under the currently active new-customer promotion) | Catch: costs climb once you need advanced automation, reporting, or customization — those sit above Starter, gated to Professional/Enterprise. Praised for ease of use and an intuitive interface. Starter includes 500 AI credits; more run $0.010 each, or $9 per 1,000 billed annually — heavier AI use (Prospecting Agent, Data Agent) burns through the included allotment fast. |
| Zoho CRM | 3 users, 5,000 total records10 MB storage, 150 emails/day, 5 workflow automation rules, 7 native Zoho app integrations — genuinely ongoing, not a trial. Missing: advanced workflow automation, including scheduled workflow actions | $14/mo annualStandard · $20/mo billed monthly | $70/mo annualStandard · $100/mo billed monthly | $280/mo annualStandard · $400/mo billed monthly | Catch: the broad feature set creates its own learning curve — interface and configuration complexity grow with deeper customization and integrations. Praised for ease of use, customization, and overall breadth of functionality. Zia Agents require Professional+; Zoho includes up to 30 million hosted-LLM tokens/month at no extra platform fee (BYOK users pay their own LLM provider directly). |
Figures are aggregated from vendor pricing pages and independent third-party pricing research as of October 2026 and reflect published list prices. This page shows two of the four tools in the full CRM Software report, which carries the complete footnotes and every source conflict we flagged. Confirm current pricing directly with each vendor before purchasing. This is not a recommendation to buy any specific product.
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FAQ
Common questions
Is Zoho CRM cheaper than HubSpot?
On annual billing, yes: Zoho CRM Standard is $14, $70 and $280 per month for 1, 5 and 20 users versus $20, $100 and $400 for HubSpot Sales Hub Starter. Billed monthly, both are $20, $100 and $400.
Which has the bigger free plan, HubSpot or Zoho CRM?
Zoho's covers 3 users and 5,000 total records. HubSpot's covers 2 users and 1,000 contacts. Both are ongoing free plans, not trials.
Does HubSpot have a promotion running?
Yes, a limited-time new-customer rate that brings 5 users to $35 per month. StackScope treats it as promotional, not the standing price of $100 per month.
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Vendor pricing: HubSpot pricing · Zoho CRM pricing