Home / Email Marketing Software / Kit vs Klaviyo
Head-to-head
Kit vs Klaviyo pricing
Kit is built for creators and Klaviyo for ecommerce, but both price on list size. This page compares them using StackScope's email marketing report, last verified October 2026.
Kit's free plan is much larger, covering 10,000 subscribers against 250 active profiles and 500 sends per month for Klaviyo, though Kit's free plan deliberately withholds automation. On paid plans at 1,000 contacts, Klaviyo's Email plan is $30 per month billed monthly with no annual discount, against $33 per month for Kit Creator ($39 billed monthly). At 10,000 contacts Kit Creator is about $117 per month, a rounded annual-effective figure, against $150 for Klaviyo. Klaviyo bills on active profiles, so every contactable subscriber counts, and StackScope notes that Kit's published pricing has moved up since the last check.
| Tool | Free plan | Entry | Mid | Highest | Aggregated sentiment |
|---|---|---|---|---|---|
| Kit Most generous free plan | 10,000 subscribersUnlimited broadcasts, forms, landing pages, digital products; 1 basic automation, 1 email sequence — genuinely ongoing, not a trial | $33/moCreator · 1,000 subscribers · $39/mo billed monthly | $49/moCreator · 3,000 subscribers · $59/mo billed monthly | ~$117/moCreator · 10,000 subscribers · $139/mo billed monthly — annual-effective figure rounded from Kit's 2-months-free annual schedule; confirm the exact yearly total in Kit's own calculator | Catch: the free plan is huge on subscribers but deliberately withholds automation. Praised for simplicity and creator-focused tools — built-in digital product sales and a cross-promotion network make it easy to actually monetize a list. Kit's published pricing has moved up since our last check — Creator is now $59/mo at 3,000 subscribers and $139/mo at 10,000 on monthly billing. Creator Pro starts at $79/mo (1,000 subscribers; annual pricing not independently verified) and adds subscriber scoring and a referral system, most useful past ~5,000 subscribers. Billing is subscriber-based — Kit doesn't impose a comparable monthly send cap the way most competitors do. |
| Klaviyo | 250 active profiles, 500 sends/moGenuinely ongoing, not a trial — also includes a $5/mo mobile-message allowance and a $5/mo Composer AI allowance | $20/moEmail plan · 500 profiles · billed monthly — no annual-prepay discount on self-serve plans | $30/moEmail plan · 1,000 profiles · billed monthly | $150/moEmail plan · 10,000 profiles · billed monthly | Catch: bills on "active profiles," not just people you actually email — every contactable subscriber counts. Praised for deep, ecommerce-native segmentation and behavior-based personalization without a steep learning curve. Composer AI now runs on an ongoing usage/credit system rather than a trial-credit model — the Free tier includes a $5/month Composer allowance, and usage on paid plans varies by task complexity rather than one flat per-credit price. |
Figures are aggregated from vendor pricing pages and independent third-party pricing research as of October 2026 and reflect published list prices. This page shows two of the four tools in the full Email Marketing Software report, which carries the complete footnotes and every source conflict we flagged. Confirm current pricing directly with each vendor before purchasing. This is not a recommendation to buy any specific product.
Sources checked
FAQ
Common questions
Is Kit cheaper than Klaviyo?
At 10,000 contacts, yes: about $117 per month versus $150. At 1,000 contacts Klaviyo is $30 billed monthly versus $33 for Kit on annual billing ($39 monthly).
Which has the bigger free plan?
Kit's: 10,000 subscribers, without automation beyond 1 basic automation and 1 sequence. Klaviyo's covers 250 active profiles and 500 sends per month.
What is Klaviyo's billing catch?
It bills on active profiles, so every contactable subscriber counts, not just people you actually email.
More
Keep comparing
See all four tools in the full Email Marketing Software report →
Vendor pricing: Kit pricing · Klaviyo pricing