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Klaviyo vs ActiveCampaign pricing
Klaviyo is built around ecommerce data and ActiveCampaign around automation depth. This page compares their prices using StackScope's email marketing report, last verified October 2026.
The two price on different units, so compare carefully. Klaviyo's Email plan bills monthly on active profiles, at $20 for 500, $30 for 1,000 and $150 for 10,000, with no annual-prepay discount on self-serve plans. ActiveCampaign Starter is $39 per month at 2,500 contacts, Plus is $95 at the same count and Pro is $375 at 10,000, all as annual-equivalent rates. At 10,000 contacts Klaviyo's $150 is well below ActiveCampaign Pro's $375, but the plans are not like-for-like. Klaviyo has an ongoing free plan for 250 active profiles and 500 sends per month, while ActiveCampaign has only a 14-day trial capped at 100 contacts. ActiveCampaign add-ons can add 30% or more to the real bill, and Klaviyo counts every contactable subscriber as an active profile.
| Tool | Free plan | Entry | Mid | Highest | Aggregated sentiment |
|---|---|---|---|---|---|
| Klaviyo | 250 active profiles, 500 sends/moGenuinely ongoing, not a trial — also includes a $5/mo mobile-message allowance and a $5/mo Composer AI allowance | $20/moEmail plan · 500 profiles · billed monthly — no annual-prepay discount on self-serve plans | $30/moEmail plan · 1,000 profiles · billed monthly | $150/moEmail plan · 10,000 profiles · billed monthly | Catch: bills on "active profiles," not just people you actually email — every contactable subscriber counts. Praised for deep, ecommerce-native segmentation and behavior-based personalization without a steep learning curve. Composer AI now runs on an ongoing usage/credit system rather than a trial-credit model — the Free tier includes a $5/month Composer allowance, and usage on paid plans varies by task complexity rather than one flat per-credit price. |
| ActiveCampaign Best value (paid) | No free plan14-day trial only, capped at 100 contacts | $39/moStarter · 2,500 contacts · annual-equivalent rate from vendor's contact-based calculator — a consistent public month-to-month figure isn't posted at every contact level | $95/moPlus · 2,500 contacts · annual-equivalent rate, same caveat | $375/moPro · 10,000 contacts · annual-equivalent rate, same caveat | Catch: public pricing is now built around annual billing and a contact-count selector, not a flat monthly rate. Automation depth is consistently the most praised feature — branching, multi-step workflows most competitors reserve for pricier tiers. Starter's automation actions are capped at 5 per automation, pushing serious users to Plus quickly. Add-ons (CRM pipelines, SMS, custom reporting) sit outside the sticker price and can add 30%+ to the real bill. |
Figures are aggregated from vendor pricing pages and independent third-party pricing research as of October 2026 and reflect published list prices. This page shows two of the four tools in the full Email Marketing Software report, which carries the complete footnotes and every source conflict we flagged. Confirm current pricing directly with each vendor before purchasing. This is not a recommendation to buy any specific product.
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FAQ
Common questions
Is Klaviyo cheaper than ActiveCampaign?
At 10,000 contacts the published figures are $150 per month for Klaviyo versus $375 for ActiveCampaign Pro, but the tiers are not like-for-like and ActiveCampaign's is an annual-equivalent rate.
Do Klaviyo and ActiveCampaign have free plans?
Klaviyo does: 250 active profiles and 500 sends per month. ActiveCampaign has only a 14-day trial capped at 100 contacts.
What is the main billing catch with each?
Klaviyo bills on active profiles, so every contactable subscriber counts. ActiveCampaign's add-ons, such as CRM pipelines and SMS, sit outside the sticker price and can add 30% or more.
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See all four tools in the full Email Marketing Software report →
Vendor pricing: Klaviyo pricing · ActiveCampaign pricing